Top Five Tips Small Business Owners Can Learn From JK Rowling

J. K. Rowling is the English writer who has authored all seven beloved and widely read Harry Potter novels. At age 41, her rise to fame and fortune is inspiring. She has sold over 325 million books. The final book in the series, Harry Potter and the Deathly Hallows, was the fastest-selling book of all time.

Her fortune is estimated at $1 billion. She is ranked as the 136th richest person in the world. In 2006, Forbes named Rowling the second richest female entertainer in the world and ranked her as 48th on the 100 most powerful celebrities list of 2007.

When this all began in 1990, however, things were very different for J. K. Rowling. She was not a published author. She did not have a lot of money. She was living in London, working as a researcher and bi-lingual secretary for Amnesty International, and her mother had just died. How she got from there to where she is today is a story filled with invaluable tips for small business owners.

Tip # 1: Don’t Rush to Roll Out Your Product.

Destiny is a name often given in retrospect to choices that had dramatic consequences. – Rowling

Although J. K. Rowling had been a writer all her life, she was slow to publish. “I had written two novels before I had the idea for Harry, though I’d never tried to get them published (and a good job too, I don’t think they were very good).”

All too often, as small business owners, we rush to get a product out before its time, before it’s been fully considered or tested. Rowling sets a great example of getting a product just right before presenting it to the world.

Tip # 2: When a Great Idea Grabs You — Grab Back.

You sort of start thinking anythings possible if you’ve got enough nerve. – Rowling

Great ideas are unmistakably powerful in their announcement and come when least expected. Rowling says:

Where the idea for Harry Potter actually came from, I really couldn’t tell you. I was traveling on a train between Manchester and London and it just popped into my head. I spent four hours thinking about what Hogwarts would be like. By the time I got off at King’s Cross, many of the characters in the books had already been invented.

As small business owners, we know when a great idea is upon us. The problem is, we often question it, second-guess it, and rationalize it away. Not Rowling. She recognized the mark of a powerful idea, seized upon it and went with it.

Tip # 3: Persevere, Persevere, and Persevere.

It is our choices . . . that show what we truly are, far more than our abilities. – Rowling

Rowling moved to Portugal to teach English as a Second Language in 1991 and married her first husband in 1992. They divorced in 1993. The next year, she moved to Scotland. At this point, she was an unemployed single mother living on welfare. In 1995, she completed her manuscript for Harry Potter and the Philosopher’s Stone, typing it out on an old manual typewriter. She handed in the book to twelve publishing houses. They all rejected it.

Rowling never gave up. She did not stop just because life was hard. Despite all the changes and setbacks she was experiencing, she carried on. She persevered. As small business owners, we would do well to keep her example in mind.

Tip # 4: Don’t Let Anyone, Including Yourself, Sidetrack You from Your Goal.

If you’re holding out for universal popularity, I’m afraid you will be in this cabin for a very long time. – Rowling

Finally, Bloomsbury, a small publisher, agreed to publish the first book. Her editor, though, says that he “advised Rowling to get a day job, since she had little chance of making money in children’s books.”

It’s a good thing she didn’t listen. All seven volumes of the Harry Potter series have broken sales records and have been translated into 65 languages. What a shining role model Rowling is for small business owners. She didn’t let anyone stand in the way of her goal-not even herself.

Tip # 5: Each of Us Has a Unique Contribution to Make to the World.

I just write what I wanted to write. I write what amuses me. It’s totally for myself. – Rowling

J. K. Rowling never went searching for the kind of success she’s received. “I just wrote the sort of thing I liked reading when I was younger (and still enjoy now!). I didn’t expect lots of people to like them, in fact, I never really thought much past getting them published.”

It wasn’t fame or wealth that J. K. Rowling sought. No. She simply wanted to contribute to the world in general, and to children specifically. As small business owners, this is so important to learn. Focus on the unique something we have to offer to the world. The rest will surely come, in ways we may not even be able to imagine.

What Are The Options For Ecommerce Business Solutions?

Ecommerce business solutions vary depending on a company’s requirements. These solutions can be purchased in a ‘ready made’ state or require a custom tailored solution. Some common ecommerce business solutions are introduced below:

Content management: This solution is the framework that controls the website content. Ready made content management systems can be purchased at the enterprise level or sought through open source sharing networks. Design templates can accommodate the integration of content management systems such as Drupal, WordPress and Joolma. This permits an organization to update content dynamically on the fly. Organizations that require large scale solutions can build from the ground up or purchase high end enterprise versions. These are typically more expensive.

Payment Gateways: Business ecommerce solutions to facilitate transactions include 3rd party solution providers and services provided by local banks. To integrate your website with your bank account is typically more expensive unless you support a large volume of transactions. Setup fees, monthly access fees and programming fees constitute part of this process. Third party solutions such as PayPal, and 2Checkout provide the vendor with the ability to transact in multiple currencies without integrating directly into a bank account. The money can be later transferred into your account by wire or direct deposit.

Security: Protecting your site from outside malicious attacks is a top priority for all ecommerce site owners. Reported cases of identity theft erode consumer confidence. Installing firewalls and using a service such as hacker-safe can protect your infrastructure and business reputation. Security is a growing area of concern for all site owners. Employing an appropriate ecommerce business solution to safeguard your system should be part of every ecommerce platform.

Email: Third party email services allow site owners to communicate and retain records of their customers. Companies such as Aweber and Getresponse host databases and provide front ends to correspond with customers.

Hosting: Ecommerce business solutions for hosting cater to organizational platform and functional requirements. Usually the web development company can recommend or has arrangements with hosting services. This requires a technical understanding to select a service that is appropriate for your site framework.

Custom ecommerce internet solutions for business: This requires the services of a programmer who can work to implement the technical scope. Internet developments have reached a stage where many of the common requirements of ecommerce sites can be fulfilled by cost effective third party solutions. If the technical requirement is more complex in nature, a custom approach is required.

Print And Mail Services For Businesses

In the modern business world, organizations need to do anything they can to lower infrastructure expenses but still acquire reliable mailing tools. This is why print and mail services are becoming so widespread lately. The businesses that supply this service are making it feasible to outsource both printing and mailing jobs so businesses can refocus their efforts on different areas.

Print mail services are invaluable for businesses that require loads of statement generating or stuffing, form stock printing, notices, direct marketing letters, invoices, and more. This sort of service allows an organization to give their correspondence or notices to the correct men and women without needing to give excessive hours to the project.

These letters and statements should be sent at minimum every month, and occasionally they need to be sent out each week. A company can certainly invest too much effort trying to keep up with the demand if they don’t use a reliable service. By outsourcing to a print and mail service, though, the company will be able to transfer these regular tasks to a company that specializes in sending out mailers on a daily basis.

When a business makes use of print mail services, it may eliminate many of the costs and problems that all too often burden companies that deliver marketing or billing letters on a continuous basis. A print and mail service makes it possible to delegate the publishing, folding, and stuffing stages to other people. In addition, it ensures that the organization will never have to manage its own printer maintenance or pay mail-room personnel.

Probably the most common ways to use outsourced print mail services is in direct marketing. In an effort to reach out to its prospective clients, a business must have a way to distribute its information in a cost effective way. If it squanders all its money on the marketing end of the enterprise, it will not have enough to keep everything else running efficiently.

A print and mail service is an efficient way to deal with all your mailing needs and trim numerous costs out of the enterprise. It is crucial that you make an effort to discover the service that can handle your need and is capable of delivering letters or statements whenever they are required. The best services will, in the long run, make it feasible to run the business as effectively as is possible.

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