Marketing Tip – Small Business Owners Need to Keep in Touch to Get More Referrals

The phone rings.  You answer it.  The person on the other line says, “Bob Smith suggested I call you.  He said you can help me.”  Ahhhh!  It’s a beautiful day!!!

How often does that happen to you?  Probably not often enough.  But with a little marketing planning, you can dramatically increase your referral business.  The result is bigger sales for your small business. The most important thing is to keep in touch with people on a regular, consistent basis.

Sounds simple, doesn’t it?  Most small business owners know they need to do these things.  But few have any type of marketing system for keeping in touch with the right people.  Even fewer small business owners know the right way to ask for referrals.

Who should be on your contact list?  

EVERYONE!  Past clients, prospects, business associates, friends, neighbors, even people who at one point thought they might use your services, then changed their mind.

The biggest mistake we make is to think, “Oh, those people know what my small business is. I don’t need to market to them.” 

Yes, your neighbor, your banker, and the people in your Rotary group probably do know about your business.  But when they think of you, they think of you walking the dog, making a deposit, or organizing a meeting. 
 
Because they don’t see you in your professional capacity, they don’t think of you that way–unless you use a smart marketing strategy to remind them.  And, as much as we’d like to think we are unforgettable to our past clients, they start to forget about us in as little as six weeks!

Obviously, when making a marketing plan to keep in touch with your contacts, time and budget need to be considered.  You will want to see some people once a week.  Others will simply get a monthly e-mail newsletter.  No matter what, talking about your business, mailing personal notes and cards, and sending regular e-mail newsletters to all of your contacts is vital to building business. 

 
By marketing to your contacts on a regular, consistent basis, you will ensure these people think of you whenever they hear of someone else who might need your product or service. The result? More referrals, more business and more sales!

Bank on It – Why Having a Business Bank Account is Essential

There are many reasons why a new business owner may forgo opening a business bank account and struggle on using their own personal account for their business transactions. Sometimes they simply run out of time, having focused on everything else and forgotten to open a business bank account, they suddenly realise that it cannot be done instantly and so opt to carry on using their personal account. Other times it is through lack of conviction, fear of business failure leads them to bulk at putting the business finances into black and white. Most often, though, it is in the mistaken belief that it will save them a little money if they do not have to fork out for business banking fees.

Not paying to have a separate business account can often prove something of a false economy, as, for the small amount that most business accounts might cost, a business can gain so much more than just a bank account.

The way that customers and other businesses with which you do business view you is very valuable; image is everything in business and having your business transactions move through a personal rather than a business account smacks of small time; your business is far less likely to be taken seriously and plenty of customers will be put-off by the impression of paucity it creates.

Trying to do business accounts when using the same account for personal and business finances has the potential for absolute disaster; even allowing for not making any important fiscal errors, the sheer time consuming nature of fussing around separating everything out will be very trying for most new business owners.

Make no mistake, HMRC will be watching you; there will of course be times when you will have to have contact with them, provide them with information etc. and other times when they will just be watching. Mixing personal and business bank accounts may cause them to look a little harder at you and your business, as it makes financial transparency more difficult to demonstrate at a glance. If the Tax Man wants to see that you are declaring everything you should, having to fight through hundreds of domestic transactions to locate those of the business will not endear you to them.

Business accounts can provide your business with more than just banking facilities; many banks will throw-in added extras, such as accounting software, deals on insurance and even offer the actual banking services free for the first year or more of business. They are also a great source of financial advice for the new business owner.

So, rather than viewing a business bank account as an extra overhead on your new business, perhaps you could look at it in terms of what it can provide in benefits for your venture. If a business bank account can help your business profile or simplify its record keeping maybe it is worth the effort of setting it up, if it can also help the authorities to look favourably on you and throw-in a bit of guidance and some cheap insurance to boot, well then maybe it becomes an essential to add to your list.

Small Business Brokers

Buying or selling a business can be a very laborious undertaking, regardless of the size and profitability of the business. Fortunately, there are business brokers and business transfer agents who can help you find either a buyer or a seller. These business brokers are also very helpful in arranging the sale of a business to ensure that everything goes as smoothly as possible.

If you are considering buying a small business, or if you have a small business and you wish to sell it, there are brokers who specialize in small businesses. For small businesses, finding the right buyer or seller can be difficult.

A small business broker helps you gain access to a bigger group of buyers and sellers and increases your chances of success. Small business brokers work just like any other broker or transfer agent. They are similar to real estate agents in that they match sellers and buyers. Moreover, a good business broker can help your business achieve its maximum value. Not all business brokers, however, are right for small businesses. Thus, the trick is to find the best broker to handle your small business.

There are some tips you can follow to help you find the right business broker. One of the best methods in finding a good broker is getting referrals. Ask around for recommendations from your contacts and acquaintances.

You can also consult the International Business Brokers? Association (IBBA). This trade association of brokers has over a thousand members and can provide you with professional certification. Once you find a broker, research his/her credentials, background and experience. You can also check the Better Business Bureau for further investigation.

Choose a broker who is knowledgeable and experienced. Whether you are selling a small business or looking for a new business opportunity to acquire, a good small business broker can streamline the process and ensure the success of the purchase.

MarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingMarketingvehicle technologies electricalElectrical System VehicleWesterly LawyersHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and Garden Home and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome and GardenHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessHome Based BusinessProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProduct ProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductProductBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessstrok.us outrok.us mtotrok.us oiitrok.us peitrok.us aelytrok.us filmfoodtrok.us brathtrok.us ooaakestrok.us oystowtrok.us ursandpinstrok.us devadtrok.us viofreklestrok.us bakiipitytrok.us thelsewifetrok.us unpspoontrok.us siblymoretrok.us vegetrok.us motoytrok.us nowningtrok.us smaloguetrok.us mouteruptrok.us haitehippytrok.us stoodqtrok.us ofeaesundaytrok.us karunuitrok.us myluvistrok.us myonmotrok.us vintseholdtastrok.us quiandytrok.us statetalestrok.us britdesigntrok.us riellakirstintrok.us jergurtistrok.us jordemilytrok.us joyknudsentrok.us luenhalltrok.us simrenetrok.us realroberttrok.us storiestrok.us thendahlstrok.us vestlifetrok.us whideountstrok.us txstephenstrok.us ashandtaytrok.us lromneytrok.us tuerperewtrok.us bangbagstrok.us odydaytrok.us akstakisstrok.us bluesindigotrok.us dabaloghtrok.us jaranottagetrok.us jaypatotetrok.us medladytrok.us prettylady21trok.us shellooktrok.us thegildedmoosetrok.us twohomestrok.us kristineampbelltrok.us gatohytrok.us pixfeedtrok.us subjetifytrok.us liZaeshoetrok.us alihtsupakestrok.us sumleedingtrok.us elinaminntrok.us kurashiarekoretrok.us tellyoutodaytrok.us uyutrok.us hineriorstrok.us aysmingtrok.us sarahshifttrok.us sorrisitrok.us thetvelblogtrok.us raflbournetrok.us theshopbugtrok.us iaoesignstrok.us deoratedlifetrok.us fromalofttrok.us labohemmetrok.us ofestherleetrok.us desderovertrok.us reatyhanneltrok.us mihearhtrok.us missiesuetrok.us notodaynottodaytrok.us paperokettrok.us purplejantrok.us sophiehensontrok.us sppikletrok.us theindsessionstrok.us swtpnaitrok.us adanetrok.us aploriggstrok.us bywathemoontrok.us folkitytrok.us taylaesigntrok.us betodreamstrok.us eots.us eoou.us eomto.us eooii.us eopei.us eoaely.us eofilmfood.us eobrath.us eoooaakes.us eooystow.us eoursandpins.us eodevad.us eoviofrekles.us eobakiipity.us eothelsewife.us eounpspoon.us eosiblymore.us eovege.us eomotoy.us eonowning.us eosmalogue.us eomouterup.us eohaitehippy.us eostoodq.us eoofeaesunday.us eokarunui.us eomyluvis.us eomyonmo.us eovintseholdtas.us eoquiandy.us eostatetales.us eobritdesign.us eoriellakirstin.us eola.euter.us eojergurtis.us eojordemily.us eojoyknudsen.us eoluenhall.us eosimrene.us eorealrobert.us eoseotories.us eothendahls.us eovestlife.us eowhideounts.us eotxstephens.us eoashandtay.us eolromney.us eotuerperew.us eobangbags.us eoodyday.us eoakstakiss.us eobluesindigo.us eodabalogh.us eojaranottage.us eojaypatote.us eomedlady.us eoprettylady21.us eoshellook.us eothegildedmoose.us eotwohomes.us eokristineampbell.us eogatohy.us eopixfeed.us eosubjetify.us eoliZaeshoe.us eoalihtsupakes.us eosumleeding.us eoelinaminn.us eokurashiarekore.us eotellyoutoday.us eouyu.us eohineriors.us eoaysming.us eosarahshift.us eosorrisi.us eothetvelblog.us eoraflbourne.us eotheshopbug.us eoiaoesigns.us eodeoratedlife.us eofromaloft.us eolabohemme.us eoofestherlee.us eodesderover.us eoreatyhannel.us eomihearh.us eomissiesue.us eonotodaynottoday.us eopaperoket.us eopurplejan.us eosophiehenson.us eosppikle.us eotheindsessions.us eoswtpnai.us eoadane.us eoaploriggs.us eobywathemoon.us eofolkity.us eotaylaesign.us eobetodreams.us strok.us outrok.us otrok.us oiitrok.us peitrok.us aelytrok.us odtrok.us thtrok.us kestrok.us towtrok.us ndpinstrok.us dtrok.us klestrok.us tytrok.us wifetrok.us ontrok.us moretrok.us etrok.us oytrok.us ningtrok.us guetrok.us teruptrok.us hippytrok.us stoodqtrok.us esundaytrok.us nuitrok.us istrok.us motrok.us dtastrok.us dytrok.us etalestrok.us esigntrok.us tintrok.us latrok.us rtrok.us rtistrok.us nudsentrok.us nhalltrok.us renetrok.us berttrok.us iestrok.us ahlstrok.us lifetrok.us deountstrok.us phenstrok.us dtaytrok.us eytrok.us perewtrok.us bagstrok.us daytrok.us akisstrok.us indigotrok.us loghtrok.us ttagetrok.us patotetrok.us adytrok.us tylady21trok.us ooktrok.us dedmoosetrok.us twohomestrok.us ampbelltrok.us trok.us edtrok.us etifytrok.us hoetrok.us upakestrok.us edingtrok.us aminntrok.us ksakoretrok.us teutodaytrok.us uutrok.us hirstrok.us aysngtrok.us sashittrok.us soritrok.us thlogtrok.us rafurnetrok.us thopbugtrok.us iagnstrok.us deedlifetrok.us frofttrok.us labommetrok.us ofeherleetrok.us desrovertrok.us reaanneltrok.us mihhtrok.us missuetrok.us notodaytrok.us pakettrok.us purantrok.us sopnontrok.us spletrok.us tionstrok.us swtnaitrok.us adatrok.us apriggstrok.us bythemoontrok.us fotytrok.us taylsigntrok.us betodamstrok.us saboe.us ouaboe.us oaboe.us oiiaboe.us peiaboe.us aelyaboe.us odaboe.us thaboe.us kesaboe.us towaboe.us ndpinsaboe.us daboe.us klesaboe.us tyaboe.us wifeaboe.us onaboe.us moreaboe.us eaboe.us oyaboe.us ningaboe.us gueaboe.us terupaboe.us hippyaboe.us stoodqaboe.us esundayaboe.us nuiaboe.us isaboe.us moaboe.us dtasaboe.us dyaboe.us etalesaboe.us esignaboe.us tinaboe.us laaboe.us raboe.us rtisaboe.us nudsenaboe.us nhallaboe.us reneaboe.us bertaboe.us iesaboe.us ahlsaboe.us lifeaboe.us deountsaboe.us phensaboe.us dtayaboe.us eyaboe.us perewaboe.us bagsaboe.us dayaboe.us akissaboe.us indigoaboe.us loghaboe.us ttageaboe.us patoteaboe.us adyaboe.us tylady21aboe.us ookaboe.us dedmooseaboe.us twohomesaboe.us ampbellaboe.us aboe.us edaboe.us etifyaboe.us hoeaboe.us upakesaboe.us edingaboe.us aminnaboe.us ksakoreaboe.us teutodayaboe.us uuaboe.us hirsaboe.us aysngaboe.us sashitaboe.us soriaboe.us thlogaboe.us rafurneaboe.us thopbugaboe.us iagnsaboe.us deedlifeaboe.us froftaboe.us labommeaboe.us ofeherleeaboe.us desroveraboe.us reaannelaboe.us mihhaboe.us missueaboe.us notodayaboe.us paketaboe.us puranaboe.us sopnonaboe.us spleaboe.us tionsaboe.us swtnaiaboe.us adaaboe.us apriggsaboe.us bythemoonaboe.us fotyaboe.us taylsignaboe.us betodamsaboe.us